Planet Sport Publishing (part of Ole! Media) and Creative Media Works, operating as BBM, have partnered to bring football fans the latest news from Football365. Operating inside Discover on BBM Messenger, Football365 will serve up the latest information covering all the leagues, teams, and goals – worldwide – keeping followers in touch with what is happening on and off the field, wherever they go.
Planet Sport Publishing has a mobile-first, social-first ethos, suited to meet the needs of consumers increasingly turning to their mobiles to check the news of the day – especially the latest sports updates. Now, soccer fans can access and share rich pre-match and in-game updates to cheer with friends (or taunt rivals) within BBM.
Football365 on BBM, will also offer audio reports and provide instant reaction from clubs and managers, and fans from over 100 countries globally; users can also browse matches by date, league or country. They are also able to review the status of live games or the final scores of finished games, as well as see what matches are coming up.
BBM Messenger, created in 2005, has evolved from a pure messaging application for communication (text and video), to a social ecosystem. BBM unifies chat, social, commerce, content and services, including bill payment, top-up, vouchers/coupons, news, games, comics, video, shopping, travels, career, sports and polls.
“We are constantly exploring innovative ways to pique the interests of our users, and in this case via Football365,” said Matthew Talbot, CEO of Creative Media Works, the company that operates and runs BBM globally. “As we continue to provide our worldwide user base with the content they want to read on the go, we wanted to ensure we would have Football scores, highlights and soundbites for every team. Football365 provides that—along with a novel approach to our rapidly evolving, social mobile platform.”
MD of Planet Sport Publishing, Tim Satchell says: “Football365 takes advantage of new technologies to give football fans a new depth and breadth of coverage on match days. By harnessing and taming the social media updates from each game and combining that with our own data, audio and stats, we can offer BBM Messenger users the most content-rich, live football blogs available on mobile.”
Tim Legg, Chairman of the Ole Media Group, is pleased with the collaboration: “It’s great to be part of the approximately 100 million strong global BBM family – 3 million of whom are in South Africa. Football continues to attract a worldwide fan base and combining this content with a strong mobile platform makes it even easier to speak to this audience.”